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ROUGH. IS A 2016 FOUNDED BRAND ROOTED IN THE STREET. INSPIRED BY THE CULTURE AND THE ZEITGEIST.  
ROUGH. IS CONTINUOUSLY PROGRESSING IN EVERY SPECTRUM OF THE BRAND.
CHARACTERIZED BY THE INTERSECTION BETWEEN CLASSIC AND MODERN DESIGN WITH THOUGHTFUL SHAPES AND DETAILS IN THEIR SIGNATURE FABRICS AND DESIGN LANGUAGE.  
THE BRAND WAS BUILD WITH THE AMBITION TO CREATE PRODUCTS THAT ARE LONG-LASTING INSPIRED BY THE YOUTH AND THOSE ARTISTIC IMPRESSIONS OF THE WORLD THAT SPARKS JOY AND MELANCHOLY IN THE ADOLESCENTS AND TEENAGE YEARS.
ROUGH. WAS BUILD ON THOSE STRONG NOSTALGIC EMOTIONS, WHICH YOU CAN TOUCH, FEEL AND SEE IN THE GARMENTS, AESTHETIC AND VISUALS.
SIZE GUIDE
in cm
SHIRT MONOCHROME S M L XL
LENGHT FROM SHOULDER 69 71 73 75
PIT TO PIT 59 61 63 65
SHIRT TEENAGE DREAMS S M L XL
LENGHT FROM SHOULDER 71 73 75 77
PIT TO PIT 62 64 66 68
LONGSLEEVES S M L XL
LENGHT FROM SHOULDER 69 71 73 75
PIT TO PIT 59 61 63 65
HOODIES S M L XL
LENGHT FROM SHOULDER 70 72 74 76
PIT TO PIT 72 74 76 78
PANTS S M L XL
WAIST 50 52 54 56
TOTAL LENGHT (INCL. WAISTBAND) 108 110 112 114
DENIM S M L XL
WAIST 40 42 44 46
TOTAL LENGHT (INCL. WAISTBAND) 110 110 110 110
SHORTS S M L XL
WAIST 48 50 52 54
TOTAL LENGHT (INCL. WAISTBAND) 46 48 50 52
JACKETS S M L XL
LENGHT FROM SHOULDER 66 68 70 72
PIT TO PIT 56 58 60 62
VARSITY JACKET S M L XL
LENGHT FROM SHOULDER 66 68 70 72
PIT TO PIT 59,5 61 63 65