ROUGH. IS A 2016 FOUNDED BRAND ROOTED IN THE STREET. INSPIRED BY THE CULTURE AND THE ZEITGEIST.
ROUGH. IS CONTINUOUSLY PROGRESSING IN EVERY SPECTRUM OF THE BRAND.
CHARACTERIZED BY THE INTERSECTION BETWEEN CLASSIC AND MODERN DESIGN WITH THOUGHTFUL SHAPES AND DETAILS IN THEIR SIGNATURE FABRICS AND DESIGN LANGUAGE.
THE BRAND WAS BUILD WITH THE AMBITION TO CREATE PRODUCTS THAT ARE LONG-LASTING INSPIRED BY THE YOUTH AND THOSE ARTISTIC IMPRESSIONS OF THE WORLD THAT SPARKS JOY AND MELANCHOLY IN THE ADOLESCENTS AND TEENAGE YEARS.
ROUGH. WAS BUILD ON THOSE STRONG NOSTALGIC EMOTIONS, WHICH YOU CAN TOUCH, FEEL AND SEE IN THE GARMENTS, AESTHETIC AND VISUALS.