JOURNAL
From Hoodie Sleeves to Beanies: The Art of Reconstruction
Discover how ROUGH. transforms a single hoodie into two entirely new pieces. By removing the sleeves and upcycling them into raw-cut beanies, we explore deconstruction, reconstruction and the possibilities of giving existing garments a second...
How a T-Shirt Becomes a Tank Top: Deconstruction & Reconstruction
A T-shirt can become the starting point for something new. Discover how cutting, raw edges and altered proportions transform an...
What Is Deconstructed Fashion? A Guide to Raw Cuts, Distressing & Reconstruction
Deconstructed fashion goes beyond distressed clothing. Discover how raw cuts, altered proportions, exposed construction and physical intervention can transform a...